It’s hard to argue with Rob O’Rilley when he says that the visual design of guitars has been stagnant for 50 years; “Everyone is playing the same model. The visuality of it is a huge part, but also the functionality is a huge part.” Being a fashion-conscious musician, he decided to take on both of these challenges himself. He also chose to take on investors to help him push his dream axe forward.
Dragon’s Den is a reality television show where budding entrepreneurs pitch ideas to a panel of venture capitalists. Rob successfully secured angel funding for the business there, and followed it up with a successful Kickstarter campaign.
Today his Killarney, Ireland shop is in full production, and his BE Guitar is garnering good press. Rob’s business goal is as clear as his guitar; to sell 2000 instruments in the first year. Sure it looks cool, has innovative functionality, and is reasonably priced for a hand crafted instrument, but how does it play? I should know in a week or so when mine arrives.
From the BE Guitar Website:
Features such as Personalisation, its genius balance bar and optional iphone interface brings guitar design to a new level. Matt black charcoal finish, gloss white fretboard and transparent acrylic centre gives BE-Guitar its stunning look.
This plexiglass picker will become the centerpiece of an entirely new iPad-based guitar rig I am designing. Inspired by JamUp, the best guitar multi-effects software on the planet according to none-too-modest developer Positive Grid, I have decided to shelve the THR Rig, my first laptop-based digital system, and go all out i.